Charles Atlas

atlasi1.gif1952 from Sports Action #11
``ARE YOU...skinny and run down? Always tired? Nervous? Lacking in Confidence? Constipated? Suffering from bad breath? Do you want to gain weight? WHAT TO DO ABOUT IT is sold on this page!"
How the hell does weight lifting cure constipation and bad breath?!?!?

``When you look in the mirror and see a healthy, husky, strapping fellow smiling back at you - then you'll be astonished at how fast `Dynamic Tension' GETS RESULTS!"
When you look in the mirror and see a healthy, husky, strapping fellow smiling back at you from your bed - you'll be astonished at how fast he'll pull out a knife unless you fork over the $50.

``Dynamic Tension is the easy, NATURAL method that you can practice in  the privacy of your own room - JUST 15 MINUTES EACH DAY - while your scrawny chest and shoulder muscles begin to swell...those spindly arms and legs of yours bulge...and your while body starts to feel full of zip, ambition, self confidence, and new energy"
Yeah, well, I know something else you can practice in the privacy of your own room for 15 minutes a day while you look at a magazine of guys doing the above.

``You simply utilize the dormant muscle-power in your own body. In a very short time, you'll watch it grow and multiply into real, solid, rippling, LIVE MUSCLE."
Uh...see previous comment.

``Shows photos of men I've made into Atlas Champions."
Also known as ``The Afterglow Gallery."


1964 from Hot Rods and Racing Cars #18
“Just watch your scrawny chest and shoulder muscles begin to swell...those spindly arms and legs of yours bulge...and your whole body starts to feel ‘alive.’ full of zip and go!”
That’s an original way to break in a new video camera.










Unknown
“Here’s the Kind of MEN I Build!”
And the clenched fist is a dead giveaway on how you did it.









atlasi2.gif1960 from Wyatt Earp #28
``Check the Kind of Body YOU Want... Slimmer Waistline and Hips, Broader Chest and Shoulders, More Weight, Solid in All the RIGHT PLACES, More Powerful Arms and Grip, More Powerful Leg Muscles, More Energy, Vigor and Vitality, Sleep More Restfully."
Yes, but what if I want my escort to have chest hair?

``Just tell me WHERE you want it-and I'll add SOLID INCHES of powerful new muscle"
Does that cost extra?





atlasi3.gif1971 from Bravado #1
``-while your scrawny chest and shoulder muscles swell so big they almost split your coat seams...you get sledge hammer fists, a battering ram punch...ridges of solid stomach muscle...mighty legs that never tire!"
So...you're saying I won't get my ass kicked if I become an ultimate fighter?

``You simply use the SLEEPING muscle-power in your own body almost unconsciously every minute of the day - walking, bending over, even while sitting - watch it increase, and multiply until you're covered with a brand-new suit of beautiful SOLID MUSCLE."
Damn, that's the largest pin-stripe I've ever seen!

``Five Inches of New Muscles. `That is what you have done for me'"
So now you have six? (Notice this is only an above the waist picture.)




atlasi4.gif1975 from Marvel Premiere #21
``The insult that made a man out of Mac"
Those shoes don't go with that purse?

``I was ashamed to strip for sports..."
...but for money there was a waiting list?

``...into a marvelous physical specimen...a real HE-MAN from head to toe...a man who STANDS OUT in any crowd!"
Just don't wear the damn thing through airport security.





atlasi5.gif1975 from Morlock 200 #1
``FREE KARATE...JIU-JITSU Course"
I'd prefer to learn martial arts from a qualified `bag of bones' thank you.

``What's my secret? `DYNAMIC TENSION'"
Well let's get Brad and Janet and do the friggen Time Warp!









Ever wonder what was included in the introductory kit
Charles Atlas offered in his ads?